How things go viral

Films, products, memes and campaigns, traced from the first post to the peak.

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Obsession

Box office · 2025

Obsession: poster

$522.2M on a $1M budget

Dubai chocolate

TikTok · 2023

@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Labubu

Instagram · 2024

THE MONSTERS BIG INTO ENERGY Series

$5.38B revenue

Wordle

Open web · 2021

Wordle #196 solved in four guesses: the green, yellow and grey grid

2M players

Brat summer

Audio · 2024

This is the cover art for the album Brat by Charli XCX

77K sold

Very demure, very mindful

TikTok · 2024

TikTok video by @joolieannie

35M views

Duolingo kills Duo the owl

X · 2025

an important message from Duolingo

1.7B impressions

Stanley Quencher

TikTok · 2023

Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup

$750M revenue

Mechanics

Remixable template2

Unscripted proof2

One post, then everyone

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